Happy Meal Banned!
Santa Clara County officials vote to ban toys and other promotions that come with high-calorie children’s meals.
After a contentious meeting between parents and restaurant owners, the Santa Clara County Board of Supervisors voted in favor of banning the Happy Meal in Silicon Valley restaurants.
The five-member board in Silicon Valley voted 3 to 2 in favor of prohibiting fast food restaurants from offering prizes and toys if they contained more than 485 calories, 600 mg of sodium or high amounts of sugar and fat. The decision is meant to pressure small fast food restaurants to big chains like McDonald’s to offer more nutritious menu items for kids. Happy Meals are one of the longest-running and most successful marketing campaigns for McDonald’s.
“This ordinance prevents restaurants from preying on children’s’ love of toys” to sell high-calorie, unhealthful food, said Supervisor Ken Yeager, who sponsored the measure. “This ordinance breaks the link between unhealthy food and prizes.” It is said that that one quarter of kids in the area are overweight.
In favor of the item were public health administrators, parents and doctors; opposed were fast-food franchisees, other parents, and fans of fast-food toys who argued that the promotions are often used to provide Christmas presents for less fortunate children.
Once the ordinance gets final approval at a meeting in May, the fast-food industry will have 90 days to come up with a voluntary program for improving the nutritional value of children’s meals.
It would be interesting to learn whether such a ban indeed affects sales or pushes fast-food chains to offer grilled chicken sandwiches (instead of a burger or chicken nuggets) Unless the toy ban catches, the vote affects only about a dozen fast food chains under the Board of Supervisors’ jurisdiction.
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